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We can all collectively agree on the fact that whether you own an e-commerce store, a real estate agency, or are handling a freelancing business, Meta Ads are one of the most effective and feasible ways to promote your services to your target audience.
No matter your niche, your service type, or even your audience, meta ads can reach every possible target audience.
That is the sole reason that increases the demand for meta ads to such a huge extent within the internet community.
And while everyone wants to run meta ads and reach their target audience, there’s one thing that we need to remember,
Running meta ads should always be feasible.
👉 The reason is, if the cost of running your meta ads crosses a certain limit, then even though your services would reach the target audience,
And they would bring you good results, but the provided results won’t be able to compensate for the budget you spent, and hence, you would be left with losses and a bad temper.
👉 Another reason that revolves around feasible ads is that in the beginning, there’s a high chance that none of your ad sets would be profitable, or they might not bring you sales or leads in the beginning.
Let me explain with an example.
First of all, whenever you launch an ad, it goes into the learning phase.
And to spend loads of money in the learning phase is of no use, because when you have to scale your ads,
When you have to truly expand your brand,
You would have no budget left.
So, whenever you are in the initial stage, when you are going to launch your ads for the first time or you want to test how your audience is working with your ad creatives, then you should always start with a small budget.
Because you don’t exactly know what works for you and your business, and hence can make you profitable.
Now, once we know this and realise the importance of a balanced budget,
Let's talk about what strategies you must implement to start getting good results.
While the whole internet might tell you that being unique is the key and that under no circumstances you shall copy,
But let me tell you,
If you have a small budget, then copying is not a bad strategy.
Just copy from the already working ad creatives and try to add a little twist of your own to make it suitable for your own business.
Just keep one thing in mind: always copy their concept, and not what they are running.
Just go there and search what type of ad formats your competitors’ companies are using, what kind of ad creatives they have, and also check that in the past 3-6 months, which ads they are running continuously.
Because that implies a simple meaning,
And arguably the best tool to do this is the Meta Ads Library.
If a particular company is running and investing in a particular ad for so long, that means it is giving tremendous results.
Hence, just copy the same strategy and implement it for yourself, because when you copy something that is already working, Then the potential risk factor reduces to a great extent.
Now, as a business owner, you might offer a lot of services or products, but that shouldn’t mean that you would go to run ads, you start testing all of them.
The reason is that a lot of your money might be spent in doing so, and hence you might exceed your budget limit.
If you divide a small amount in too many ad sets, then none of them will get a chance to perform well, and to counter that, the best thing to do is to have a structured format.
First, you have to see what exactly your best seller.
Suppose you own an e-commerce store, then try to figure out what are the products that sell the most or something that they have bought before.
After that, try to figure out whether there’s any margin in it.
If yes, there’s a high chance of being profitable from that product, so, select high-margin products where you get a good service fee, and start focusing on them.
Just focus on only one thing at a time and test it vigorously, and doing this you would be running highly profitable ads effectively in a small budget.
Hence, when you have a minimal budget amount, just keep a few ad sets and keep testing them continuously.
Nowadays, many AI-related campaigns have been introduced by Meta.
For example, you can run Advantage Plus campaigns, advantage budget optimization and due to which you can literally do everything from placement to targeting using AI.
Now, before you think, will AI give you better results for your ads?
Let me tell you one thing which we have also discussed before, when you have a small budget, your major focus in the beginning should be that you get some profitability or at least reach break-even.
Which means that the overall goal should be that you do not go into a loss by running ads, even if you are breaking even in the beginning or taking some profit, even then it means that your ad is performing well.
And then, when your ad starts performing well,
👉 Your next objective would be to scale it by increasing the budget,
And if you are successful to scale it with the correct strategy, then gradually your profitability will become proportionate to your spend.
Many people think that they have very little budget, and if they run campaign objectives like awareness, then they will get more reach, but that’s not always the case.
The reason is that when you have a small budget, you should always focus on things for which you run a campaign.
What happens then is that when you directly focus on the product/service for which you want conversions, your budget doesn't go to any useless place, and you optimize it in the right way, hence making the most out of it.
And by the way, I have compiled the most effective strategies to reduce your Facebook ad cost in the following blog;
READ MORE: How To Reduce Facebook Ads Cost In 2025?
The basis of this strategy is that you can use a lot of frequency in your ads.
See, when you launch your ad and it's in the learning phase with meta-analyzing your ad,
What happens here is that if you don't bring 10 conversions within 3 days, your ad gets stuck in the learning limit.
Now, imagining the opposite case, what if you got conversions and you came out of the learning phase,
What is the one thing you shouldn’t do? You shall NEVER make any changes in the ad.
If you, by chance, make any changes in the ad or make changes in the placement or targeting, then in such a situation your ad again goes to the learning phase.
And, stating the obvious, the more frequently you go to the learning phase, the more budget you will waste.
So, you have to make sure that if you have launched an ad with any particular targeting and budget, then you should let it run for at least one week and collect data on what type of results you are getting from it.
In case you feel that your ad has been bringing you bad performance for a long time, then you should either close it or optimize it.
This way, your budget would be better optimized and you won’t need to spend on unnecessary places.
Let me ask you a question.
If someone gives PR services, then what can they do with their ad creatives?
One thing he can do is target a specific audience, for example, create a video ad where he pitches only to his niche audience, be it content creators or business owners.
When you do this, what happens is that your message goes to a single target audience, the one that would drive your results, and the chances of conversion skyrocket because your message and call to action remain specific.
While you see the rest of the competition in your niche, they share broad messages in ads rather than sharing a specific message.
Hence, you can easily take advantage of this particular thing and optimize small budgets with specific messaging.
Now, let’s talk about another pointer based on creating a strategy,
Now, if you already have some data of your customers, and you properly know your target audience,
Then you become the target audience.
In such situations what happens is that it is measured and is also visible to the right target audience where you don’t need to spend much money on testing.
I have made a dedicated video on how to create a lookalike audience, and if you are someone who likes watching more than reading,
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.