How To Do SEO In 2025: Strategies That Actually Work Today

If you also want to grow your business or website through SEO on Google, let me tell you one thing: this isn't going to be a cakewalk.

There's a high chance that the SEO strategies you are using right now are only 20%, keeping your business stale, and the remaining 80% is something new, which has the capacity to transform your business.

And in this blog, I will tell you that 80% part so that you can apply that to your business and see the results.

Also, keep one thing in mind: the recent changes made in SEO aren't temporary; they're permanent, so it becomes immensely important to know them thoroughly.

Now, before we begin, pick up your phone and search for anything on Google; you will see that Google's AI is generating answers for you by itself.

then you would see multiple websites ranking, where you could use any website for your research purposes.

But, clearly, things have changed, and if you think that you can still rank your website using SEO, you are dead wrong.

The reasons are,

⇨ First, Google is giving a lot of preference to videos nowadays, so you will see YouTube videos much higher in the rankings.

⇨ Second, Google is ranking threads like Reddit and Quora very high because it wants people to read user-generated content.

⇨ Third, nowadays so many people are running ads on Google that even if your website manages to come up, it will not be able to do.

So, don’t assume that customers will come to the 5th page in search of your website and discover your business, because quite frankly it is not happening.

Now here's a hypothetical situation.

Suppose I want to search what are the best books to read as a marketer?

If I type the same thing on Google, then I will have to research multiple websites and see which books are right for me.

Instead if I go to AI tools like ChatGPT, Perplexity, claude.ai and write the same question, then it will analyze all the data from the search engine and give me the best possible answer.

Now you need to understand that nowadays people like to know instant answers a lot, that is why these tools are disrupting the industry.

And due to all this, the concept of GEO and AEO has emerged, GEO means Generative Engine Optimization and AEO means Answer Engine Optimization, where you optimize your website not for search engines but for these AI tools and for Google's AI.

Now for example, if any trend comes on social media, Everyone starts following it and creates content around it.

And such a big change has changed the whole process of people doing research, despite knowing all of that, people are not ready to implement new strategies of SEO.

But don’t worry at all because in my favorite six secret strategies, you would know exactly what I do to rank my website.

Let me first explain to you how Generative Engine Optimization works.

You did SEO to rank your blogs on Google through keywords in the hope that people will come to your website.

But what happens with Generative Engine Optimization, for example if you go to ChatGPT and write best books for me or best books as a teenager or give any query then it analyzes the entire data and then showcases the results to you, where it can mention your business and also gives you reference links.

So our goal is to get our business mentioned in famous tools like ChatGPT, Perplexity, and Google's AI overview, which is called Generative Engine Optimization.

Now I will tell you six such secret strategies using which you can optimize your website very well.

The 6 strategies

Strategy #1

The first strategy is that you have to clearly mention on your website your full details who you are, what you do and why you are different from others.

I will explain this with an example.

I have a digital marketing agency and I have written on my website that we give services to our clients.

But if it's written on my website that we are the best digital marketing agency providing valuable services to our clients, then there’s a high chance that AI ​​will understand who I am and why I am different from others.

Also, you have to mention your customers' testimonials, reviews and all other things on your website so that whenever the AI ​​fetches your website, it can understand what you do.

2nd reason

Just like you used to create backlinks while doing SEO, if you get your website or business mentioned in many trustworthy websites, then your chances increase a lot that you can also do.

Now I will tell you how the AI ​​algorithm works.

If someone asks a query to it, then it analyzes the search engine and showcases the answer to you.

But if your data is being showcased on multiple websites in engines, then AI would mention your website.

So, we have to make sure that we do our PR on as many trustworthy websites as possible and feed as much data as possible to the search engine.

For example, my name is Damini Tripathi. If you go to Google and search for anything about my agency or my platform, you will see my answer in the Google AI overview because my name is also mentioned on many websites.

I also have an organic social media presence. So the more you focus on PR, the better results you will get.

3rd strategy:

Now I will tell you a strategy which no one is doing in the market right now, and if you do it, you would reach far beyond your competition.

First of all, we understand that, for example, I have a platform called Marketian where I sell my digital products. So if someone is related to your website or business, then obviously your name will be displayed on the AI overview.

But, if anyone searches without specifically mentioning your name, does your business appear?

If not, then which are the keywords that people are normally searching for?

To know this, I have a free tool called FalconRank.ai.

Go here and paste the link to your website.

It will give you a complete list of the most searched queries related to your business on AI, and it will also tell you whether you are being mentioned on other AI platforms.

If you don’t, then you have to make a strategy to cover all those keywords.

Now I am not saying that you should catch those keywords and write blogs on them, I am saying that you should optimize your website accordingly.

For example, if I am selling digital products and someone is searching on AI for the best platform to learn Facebook ads, I have to make sure that my name appears there.

To ensure that you must find all those keywords that people are searching for you and optimize your website accordingly.

If you do even this much work, you are bound to get fantastic results.

4th strategy:

Now I will tell you another strategy, it is a bit controversial, but it works a lot.

If you own a business, then you have to make sure right now that you start getting as many reviews as you can. 

Because when AI fetches anything, it does not just go to Google reviews, it also goes to other review platforms and searches for which businesses have received positive reviews,

So, try to work in this angle and get positive reviews from your customers.

Now this does not mean that you just ask them to give a review and they write anything,

You must ask them for specific reviews.

For example, how your business helped them or how you delivered results to them, and once you do all these things, only then AI will be able to fetch your business properly.

And make sure that no comments or reviews are posted from fake IDs, because Google catches these things very quickly.

5th strategy:

If you want to grow your business or website through a search engine, then the best platform is YouTube.

The reason is YouTube offers many perks.

First of all, your organic presence develops, and you get better quality leads from there.

I still remember we had a client's website which had "millions" of traffic and when the traffic on it was gradually decreasing as many updates had come,

we thought of creating a YouTube channel for it but since we started that thing quite late, so we could not save that website.

But I learned that there is no better search engine platform for your business than YouTube.

Now, to address various questions of your audience, you must cover the frequently asked questions, i.e., what do people search for related to your business or what problems do they have.

6th strategy

When pursuing YouTube to build an organic presence, keep in mind,

If you create keyword-specific content, then you will rank on YouTube and ultimately, people will come to your video and see what your business is, and at the same time, you will be able to build trust.

So these people who keep saying that SEO is dead and now it does not make sense to do SEO, they are not able to understand that the practices and strategies of SEO have evolved.

If the trend of any user changes in the market, then strategies are also changed accordingly.

So, if you are still doing SEO, then make sure that you keep up with new strategies and practices.

Just implement these six strategies I have told you, and your business will excel.

Just don't do keyword stuffing while writing a blog and trying to rank your website.

Your major focus should be on how you will develop a business rather than how you will rank a website and you would excel.

and if you want to master the foundational SEO; 

CLICK HERE to watch my FREE playlist on youtube.

I hope this helped! 

Until then, Happy Digital Learning 😍