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I have been doing digital marketing for the past 6 years and have handled more than 200 e-commerce clients through my agency.
After working with all of them, one common thing I have noticed, which I would like to bring your attention to also, is that;
They all are using UGC content.
The obvious reason is that it is proven to increase the trust factor of the users.
But there’s one thing that store owners do that is they play a step down, and they either embed direct content from social media in their store or add some UGC videos.
And if you want to master the creation process of UGC content, here's a FREE video I created for it;
But if you want to be one step ahead, then you can convert your UGC content into shoppable videos, and this is possible with the first tool is,
This app works on a simple procedure.
For example, if I like a product and want to buy it, I need to go to the product page of the website, and only then can I proceed.
But this app makes this process stupidly simple.
It converts that UGC video into a shoppable video, and hence, when I click on that video and watch it, it will directly take me to the checkout page, from where I can buy that product directly, and the reason is,
At that time the shopping intent of the user is very high and if i take him to the correct page, the chances of conversion are off the charts.
You must have seen a common thing in retail stores, that they usually upsell their products. Putting this in the example of digital marketing, imagine,
I came to your website, purchased one of your products, and you shared a thank-you email with me. After that, you have created another app, where you give a discount of 40% off on a different product.
By doing this, we increased the conversion rate of returning customers by 10%, and if you feel this is difficult, this app will fully automate this process for you.
In this, you can directly create such ads in your thank you email and send it to your customers to make them loyal, returning customers.
In e-commerce, you must be aware of how important recurring customers are for any business.
Now, this app I am going to talk about is a review app,
Its basic structure offers you various features:
👉 You can add reviews to your shop store, you can add star ratings,
👉 If you use the pro version, it offers you a connection with the accumulated reviews with your Google accounts.
👉 To further compel the customer to buy, the ratings of the app will automatically start appearing below your product.
Now you must have seen on websites like Voot and Noise that the sections of their website look very unique, and it seems that if you customize it in the shop store,
It becomes very difficult.
But here’s a secret source for this: an application that will make your journey 10X simple. And this app is called,
➡️ Just install it, and you will see many sections where you don't need to do any coding.
➡️ Integrate it for the countdown section or whatever section you want. You can use this app to add multiple sections to your store.
➡️ In your normal checkout page, first, the person will click on the product and then will be redirected to the checkout page, but in the case of single-page checkout,
➡️Now, your checkout page opens in the product page itself, where the user can directly fill in their details and make the purchase directly.
And here’s another thing: All the broad e-commerce owners have one big problem, and that is managing RTO..
If you want a permanent and most reliable solution towards it,
In this app, you can give the partial COD option, i.e., take 20% before the delivery and the rest after the delivery; alongwith this, I can also do OTP verification, through which the address of the user is confirmed.
This solves the RTO problem for business owners and can potentially save them boatloads of money.
Now, what if you have a new shop store, and you potentially don't have any reviews from the users at all? How to gain the trust of the user?
The solution is super simple.
One thing we tested out with our clients and we realized that marketplaces like amazononline.in need to keep in mind that,
Whatever product your user is buying, you should showcase related products in bundles below so that they purchase them too.
For this, the perfect application is,
Here, you can directly create such bundles in your ship and increase the size of your card.
Now, any e-commerce store is successful only when it has a base of returning customers, and for that, even after purchasing the product, you must continue to give them value,
i.e., you must nurture them so that they come back to you, and the best way to do this is through email marketing.
Here, you can share discounts on your products, share new arrivals, or give them loads of information at once. Now, although there are many apps for emailing but here are the two best, in my opinion;
Both have almost the same procedures.
➡️Just add your email list, and you can share email marketing campaigns with everyone directly through a single click.
➡️If you don't have enough time, just schedule many emails in a single day so they keep getting nurtured, and here are many apps for ecom businesses.
There are also many stores whose revenue model is based on subscriptions, so if you add subscriptions to your website, here's something that can help you,
Through this, you can add normal as well as prepaid subscriptions,
If you have such a business model where you want to work on a subscription basis, you can easily do that through Seal.
Now, what if you add a product to a cart and you leave it then What do you get?
You get a bunch of notifications trying to retarget you to buy the product.
It has been proven effective for business owners, and if you want to implement it in your business, then here’s an app that will automate the whole process, and it's called
Through this, you can give push notifications regarding offers or abandoned cart sequences,
Suppose someone has added your product to the card or you want to give an offer, This app can help you a lot to create a lot of returning customers and bring them back to your website.
Don't consider this a short term work, infact the longer you do it, the more you will benefit.
And with that, the list comes to an end.
These were the top 10 shopify apps which we use ourselves and also for our clients to get exceptional results.
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.