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ChatGPT has launched a new shopping update
In today’s world, it’s transforming how consumers discover and compare products online on a large scale, giving an unfair advantage to forward-thinking marketers in real time.
The best part is that this exclusive feature is available in both free and paid versions.
In this new shopping carousel for product-related queries, when a user asks for recommendations, ChatGPT would display:
➡️ Product images & prices from top retailers like Amazon, Myntra, etc.
➡️ Key features and comparisons (e.g., budget-friendly vs. premium options).
➡️ Purchase links that are reported to be monetized by OpenAI in the future.
So without further ado, let’s hop right into the blog.
It’s also important to know how it works, so you know it is showing you options by your preferences.
ChatGPT uses five sources to extract the data and further uses that data to give suggestions, keeping your preferences intact.
The sources go as follows:
➡️ Various third-party retailers
➡️ Review sites like Reddit and Wirecutter.
➡️ User discussions on social sites like YouTube and Instagram.
➡️ Structured metadata (product descriptions, pricing, ratings).
➡️ Remember your previous preferences.
Using these 5 credible and relevant sources, ChatGPT makes sure to give you the best product suggestions.
Now, as you know, it’s working. Here are some of the key features offered by ChatGPT’s shopping experience.
These features can be summed up into 3 main categories.
1. Simplified Product Comparisons
Instead of scrolling through endless Amazon listings, with just the lift of a finger, the user can get:
➡️ Side-by-side comparisons of top products from credible sites like Amazon, Flipkart, etc.
➡️ Pros & Cons of the product using the information collected from multiple sources.
➡️ It can even do the Price filtering, taking inspiration from the conversations done by previous customers. (e.g., show me cheaper alternatives.)
2. AI-powered recommendations
Chatgpt will also use its AI abilities to create personalized suggestions using the data taken from your past interactions. (e.g. if you prefer sustainable brands, you would be recommended eco-friendly options.)
It would also judge reviews given by previous users and give you a sentiment analysis based on them, which would help you refine your purchasing decision.
3. No paid ads
As of now, unlike google shopping, chatgpt results are purely organic, which means retailers can’t pay to rank higher, but recent reports suggest that OpenAI would explore monetization in the coming months.
Currently, OpenAI is more focused on creating more tools for a better user experience, and if you want to use some of the best tools in the market, here are the exact tools I use:
A. The need for SEO & PR would skyrocket:
Since ChatGPT usually pulls data from e-commerce sites, review platforms, and social media, it becomes extremely important for brands to:
✔️ Optimize their product listings with rich schema markup.
✔️ Encourage positive reviews across multiple platforms.
✔️ Monitor its brand sentiment (negative Reddit threads could hurt rankings.)
B. Potential Threat to Google & Amazon:
Now, even though this new feature might be a boon for users,
It can prove to be a disaster for traditional sites like Google and Amazon,
Because if ChatGPT provided instant and relevant recommendations, then users would intentionally skip traditional search engines,
Which would be a fatal blow for both these billion-dollar companies.
Also, whenever someone wants honest feedback on a product, they usually visit Amazon for its reviews, but since ChatGPT summarizes feedback from multiple sources, it would reduce the need to visit Amazon directly, another big threat to the corporation.
C. The Ultimate Rise of AI-driven Commerce
Now, as far as the update is concerned, it has the capability to replace generic search with its AI-powered tailored suggestion.
And as reports suggest, there's a high chance of future updates that will include interactive product demos or AR previews, to scale ads to the next level,
and if you want to learn how to scale your business' ads on Facebook,
READ MORE: How to Scale Facebook Ads in 2025? Strategies that works!
1. Inevitable monetization:
As of now, no ads are being shown, but reports suggest that after a point in time, these 3 would be introduced:
➡️ Affiliate commissions (earning a cut from retailer sales)
➡️ Sponsored placements (brands paying to appear first).
➡️ Premium shopping features (exclusive deals for ChatGPT Plus users).
2. Expansion beyond physical products:
✔️ Services: you can expect AI to do the comparison between loan rates and vacation packages and suggest to you the better option.
✔️ B2B purchases: ChatGPT could recommend SaaS tools or office supplies for businesses.
3. Google’s Response
As we speak, Google has started testing AI-powered shopping in search labs. If ChatGPT gains traction, you can expect:
✔️ More visually and conversational-style product searches.
✔️ A possible tight integration with Google Shopping ads.
With this new feature in the market, it comes as a golden opportunity for the marketers, and to ensure that you take full benefit of it, keep these strategies in mind:
1. Optimize for AI shopping:
➡️ Schema markup: Ensure that your product pages have structured and concise data surrounding them. (price, availability, ratings).
➡️ Multichannel reviews: Encourage feedback on Amazon, Trustpilot, and niche forums.
2. Leverage Conversational SEO
Instead of following old-fashioned SEO, you should be using:
✔️ Long-tail, question-based keywords.
✔️ FAQ sections that align with ChatGPT’s summary style.
To ensure that your product has maximum visibility.
3. Prepare for AI-powered ads
To keep your services compatible with AI ads, you must:
➡️ Experiment with ChatGPT’s API for custom shopping integrations.
➡️ Regularly monitor OpenAI’s updates for future ad opportunities.
4. Focus on brand reputation
Now, when your competition would surely be with every brand from every platform, it would become extremely important for you to keep your brand reputation high.
Because focusing on your brand reputation would mean more visibility for your services. To ensure that happens, try to do these two things:
✔️ Engage in PR & influencer marketing to boost third-party mentions.
✔️ Address negative sentiment quickly, because it has happened a couple of times where Reddit complaints have impacted AI rankings.
Do or Die would frankly sum up my opinion on this new feature.
Because this is just the beginning. AI isn't just changing search— it's revolutionizing the way people shop. With time, when AI reshapes marketing, businesses would have to focus more on:
➡️ Enhancing product visibility.
➡️ Prioritizing customers’ sentiment.
➡️ Adapt to Google and OpenAI’s next moves.
Because the bottom line is this, the businesses that won’t adapt themselves to this changing industry of AI, would soon go out of business, or in short, be dead.
And the businesses that would be adapting to these changes would see rapid and unparalleled growth, or in other words would dominate the future of e-commerce.
And, I know, you might feel overwhelmed processing this much information on AI and not knowing where to start, so here's the exact way I use AI to fully do my marketing.
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.