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Since November 2022, Life has never been the same.
OpenAI introduced ChatGPT, and Artificial Intelligence, also known as AI, became accessible to everyone.
And with each passing day, it grew more powerful and capable.
And as of today, it has changed landscapes.
It has revolutionized many industries, automated many tasks, and, in short, made our lives much easier.
But if you want to leverage AI to its fullest and revolutionize your own business, then the first thing you want to do is to use the correct tools.
Because AI is a double-edged sword, if by any chance you tend to use the wrong tools, then there’s a high chance that you would do more wrong than good.
On a personal note, I have been creating content for almost 2 years, and as of now, I have a following of 730 K+ on Instagram and 190 K+ on YouTube.
And the one thing for sure I can tell you is that AI has been my biggest support system in all this.
So, here are 10 of the AI tools that I use regularly, and if you do too, you will be ahead of your competition and some of those who are leveraging AI to the fullest.
So, without any further delay, let’s start with the tools.
Writesonic GPT-4+ is an advanced AI writing platform that leverages OpenAI’s GPT-4 technology to generate high-quality quality human-like written content such as blogs, ads, product descriptions, social media posts, and more.
It has a user-friendly interface with templates designed for diverse content types and industries, allowing marketers, writers, and businesses to effortlessly generate captivating content.
Integrating GPT-4+ in your content creation process would enhance contextual understanding, hence producing more creative and relevant results.
Just input a prompt or topic, and then the AI would generate coherent text with the help of ChatGPT and its understanding of deep language and creative abilities.
And also, ChatGPT often comes with templates for various content types, which can automate the whole process and make the task a whole lot easier.
WriteSonic offers a lot of benefits, keeping in mind the amount of creativity and time-saving tools it offers.
Some of these benefits are:
✔️ It has the writing ability that closely resembles that of a human.
✔️ It is compatible with a vast amount of content formats and tones.
✔️ As mentioned before, it saves a lot of time because it can easily combat writer’s block, hence brainstorming ideas becomes a lot easier.
✔️ Its usage is foolproof as it comes with customizable prompts and templates.
Even though it is such a great time-saving tool for creativity, Writesonic does come up with several disadvantages.
Here are a few of them:
➡️ It requires to be edited so as to ensure brand voice consistency.
➡️ If it is not given strong input guidance, it starts producing generic and repetitive content.
➡️ Subscription costs are pretty high for even frequent users.
Now let’s move to the second tool on our list, the Runway Gen-2.
Runway Gen is a revolutionary generative video AI model that lets you create, modify, and even style already-existing video entirely from text prompts, hence allowing users to create or modify video content without traditional filming.
It is the FIRST commercial platform where you can type something like “a cat climbing burj khalifa” and get an animated clip demonstrating the same.
It can prove extremely helpful to content creators, filmmakers, etc., who want to produce video content without bearing the costly charges of traditional production, cameras, and crews.
Runway uses deep learning-based generative models that have been trained on huge datasets of video and imagery.
You just have to input either;
✔️ A text prompt
✔️ A still image
✔️ Or, even a reference video
And within seconds, it would give you the desired video output, with real-looking AI videography.
Runway also comes up with features like inpainting, background removal, video summarization, and green screen alternatives.
Runway offers a bunch of benefits, some of them are:
➡️ It removes the need for camera and crew, and eliminates any production cost, you can generate ads, clips, stories, whatever you want from just pure imagination.
➡️ It offers new tools to artists that help them with storytelling, animation, and experimentation, and hence give them absolute creative freedom.
➡️ It goes without saying, but Runway can save potentially thousands in production time and gear, ensuring you with time and cost efficiency.
➡️ Even with the astounding features available now, Runway is expanding its feature set to include AI dubbing, upscaling, editing, and even motion tracking.
Although Ruwnay has proved itself to be a groundbreaking tool, it does have some problems associated with it:
✔️ Even with top-class AI tools, some videos might appear uncanny or lack details.
✔️ If you are opting to generate high-quality videos, the processing times are much higher, and depending on the complexity, it can go from minutes to even hours.
✔️ As a content creator, you come across one of the biggest problems of limited control, because of traditional editing, AI offers less fine-tuning.
✔️ Runway has high resource demands, and hence, you need strong internet and hardware to operate it for smooth performance.
As a content creator, Frase AI can take off hours from your hands, as it is meant to automate the most hefty tasks.
It automates the process of understanding what’s ranking on Google by creating optimized outlines accordingly.
which makes the process of writing blog posts or landing pages a hell lot easier.
The working procedure of Frase AI is as follows:
Firstly, it scans Google’s top search results on any query that you ask and extracts data on several important things;
➡️ headlines, questions, and keyword frequency,
➡️ Then, the content structure and its word count,
➡️ And also the internal and external links used.
Then, with the help of AI, it helps you build an outline or draft by stealing the information that's working for competitors.
You can manually edit or rewrite in the editor while checking your SEO score.
Frase AI proves to be immensely profitable for a content creator. Some of those benefits are:
✔️ It can potentially save you hours of manual research by auto generating outlines from SERP’s and giving you instant, trustworthy content briefs.
✔️ With its SEO centric writing, it saves you time by optimizing SEO while writing itself, instead of fitting SEO later.
✔️ This benefit might be the USP of this tool because it finds questions that real users are asking, by going through reviews and public chat, which ensures that your content is answering niche-specific questions, and giving you a cutting edge over your generic competition, hence building you an organic audience.
✔️ It also gives you insights on what your competitors are missing, so you ensure that you, as well as your content, stand out.
And these features are amplified even more if you are using Meta, because of the recent updates announced by Meta.
READ MORE: Meta Announces Biggest Ads Update in Health & Wellness Sector
Even after being one of the most useful AI tools for content creators, it comes with a handful of disadvantages that need to be kept in mind.
➡️ Due to its SEO centric writing, it becomes less useful for creative or narrative writing.
➡️ Due to the subscription, Frase can prove to be costly.
➡️ The Output created by its AI can sometimes feel too “robotic”, and hence might still require human polish before usage.
NeuralText AI is a multipurpose content creation platform that offers you multiple services at once, starting with AI writing, SEO optimization, keyword research, along team collaboration.
It simplifies the whole process of content creation by streamlining the entire cycle, from finding the right keywords to creating a structured outline, to writing with AI, and then ensuring SEO alignment.
Being a multipurpose tool, it offers several benefits:
✔️ Since it offers multiple services like SEO, AI, and content at once, it is great for agencies, writers, and bloggers who manage content at a large scale.
✔️ With its SERP driven outlines, it aligns your content by Google’s ranking factors.
✔️ It allows marketers to save time and maintain consistency across writing formats.
✔️ As a content creator, it also offers a rare combination of keyword research and writing.
INK is a highly advanced AI content creation and optimization tool that completes various tasks at once.
It combines writing assistance, SEO scoring, AI image generation, grammar suggestions, and brand compliance, which are all tailored towards assisting businesses and marketers.
➡️ Since it focuses on brand tone enforcement, it is perfect for teams with multiple writers.
➡️ It ensures that you have the perfect balance between SEO scoring and also develops an emotional connection with the audience, as it blends both Google ranking and human resonance.
✔️ With so many tools in one place, it takes time to navigate efficiently, and hence, the UI can feel cluttered.
✔️ If you are a solo blogger or a freelance writer, then it can be really complex.
This is the tool that I have used multiple times over the years. CopySmith is an AI platform that has written me some amazing conversion-driven copy.
It specializes in product descriptions, ads, and e-commerce content.
➡️ This is ideal if you have abundant products and want to scale.
➡️Since it is trained on proven marketing frameworks, it can write you highly effective persuasive copy.
➡️ It has been integrated with Shopify and CMS tools, which reduces the copy-paste fatigue.
✔️ It is not ideal for creating long-form content like blogs or articles.
✔️ At times, the output can feel repetitive without strong input prompts.
✔️ The content creation process of Copysmith is more focused on function over form.
As content creators, we are often habituated to writing on a Google Doc, and Descript is an audio and video editing tool that uses AI to let you edit video like a Google Doc.
You can easily record, transcribe, edit, and publish podcasts, YouTube videos, and social media content from just one platform. It also offers complimentary features like an AI voice cloning tool, background noise removal, and auto subtitles.
Descript helps with the biggest task of marketers, copywriting, thus it comes with great benefits.
➡️ It is a massive time saver, as editing with a transcript is way faster than timeline slicing.
➡️ You can totally avoid the need for retakes, as you can do voice cloning with its AI tool.
➡️ It also offers auto captioning, hence making it ideal for YouTube, TikTok, and podcasting.
➡️ It offers a collaborative approach that is ideal for remote teams and agencies.
✔️ It can be misused without consent, hence the voice cloning often requires careful ethics.
✔️ If you are doing a heavy project, then the output takes much time.
✔️ The accuracy is rarely accurate, and hence the transcription requires manual fixing.
OpenAI’s new tool, Sora, is a text-to-video model that is capable of generating extremely realistic videos from text prompts.
Although right now it is in its developmental stage, it is predicted that it will absolutely revolutionize the way video content is produced at any level.
Even in its developmental stage, Sora offers a bunch of benefits:
➡️ It has an unmatched creative ability that easily reduces barriers between ideas and the output.
➡️ It eliminates the need for a camera, actors, or editing software, and helps with time and cost saving.
➡️ It has the potential to replace entire animation pipelines and can create content for high-end media.
And using these advantages, I created my ad in just 5 minutes.
Since it is in its beta version, Sora comes with a handful of disadvantages.
✔️ It comes with some ethical grey zones of deep fakes, misinformation, and manipulated media risks.
✔️ Due to its heavy computing requirements, it is extremely expensive to scale.
It is an advanced AI music generator that creates full songs (from lyrics, vocals, and music) just with basic text prompts.
It has allowed creators to generate tracks across various genres, from lo-fi to hip hop to trap beats in bare minutes.
It’s especially useful for those who need customized music for themselves or their brands, without additional cost.
It comes with a range of benefits:
➡️ You are given complete creative control, where you can generate lyrics, melody, and mood together.
➡️ With the help of AI, it can add a professional touch to already-existing compositions.
➡️ It is great for testing jingles or soundtracks before hiring musicians.
Although it is of one-of-a-kind tool you would come across, here are some disadvantages to keep in mind:
✔️ It can't bring out the emotions quite like a human composition.
✔️ Sometimes the lyrics can feel unfit and might start sounding awkward.
✔️ Once the music has been generated, it offers limited customization, and you can’t just edit one verse or instrument.
Wrap Up is a tool that uses AI for video summarizing and clipping, and it is specially designed to extract key highlights from long form video content— whether its a podcast, interview or a webinar.
You can use it repurpose the already-available content into reels, shorts and quotes.
It’s ideal for social media.
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.